If your mainstream websites are not mobile compliant then your missing out on alot of mobile network search engine traffic.
Mobile search engines like Vodafone, Google, and your local carrier have been very good to me over the last 12 months...
I have made an effort since 2006 to make that every web page I publish is xhtml compatible...meaning mobile surfers can read my content. The amount of mobile search traffic has increased so much for me I have decided upon new strategies towards monetizing and being choosier with which sponsors I promote and what products I push.
Keeping in step with the times is important if you want your traffic levels to increase...also, the mobile surfer is considered a "fat wallet" which makes for better conversions for any product.
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The Extensible Hypertext Markup Language, or XHTML, is a markup language that has the same depth of expression as HTML, but also conforms to XML syntax.
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Here are a few related links that should help;
W3C mobileOK Checker
The W3C Markup Validation Service
Mobilizing Your Websites For Mobile Users
